Email Marketing: Still king, now and into the future
Email Marketing: Still king, now and into the future
Blog Article
However, as we go forward, the relationship between businesses and the recipients of their marketing campaigns has to change. Clients and potential clients require more value from their mail; they want the time spent reading an email to be worth it.
Why is email marketing so important?
Unlike banners, search engine ads, and social media ads, email has the scope to give more value to a client. Emails have more space to show what is on offer, they can be tailored more specifically to the recipient, and they can Croatia Email Database inform, educate, or even amuse. Email marketing has the power to build a connection with your clients, rather than merely advertising at them. As in any relationship, it works better if both sides are gaining benefits from the interaction.
Budget plays an integral part in why email marketing is vital, and email campaigns have proven to have the best return on investment; potentially earning $38 for every $1 spent.
Another component of email marketing that makes it so crucial to your business is the lifecycle of the content. In comparison to the average lifecycle of a tweet (18 minutes) email gets a prominent position in an inbox, is easily accessible for reading later on, and is more likely to be read.
Building an email list, offering value in return for an address.
It’s getting harder to obtain email addresses from clients and potential customers. People are becoming more aware of their privacy and more sensitive to deliberate spam. In Europe, you have to navigate laws about data protection and email sharing. You need to create a checkbox asking your clients “ever-so-politely” if you might be permitted to send them marketing and promotional materials. Building an email list for marketing purposes is no longer as easy as it was when you could buy email lists for just that purpose.
It’s not all bad news. When you do get a client to give their email address, their phone number, and allow you to send marketing materials; you find a receptive audience. When you discover customers willing to engage with your company or brand, you also find members of your target market.
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